The world of exclusive members' clubs is about to get a stylish upgrade in Milan, Italy. Soho House, known for its global network of luxurious and creative spaces, is transforming a historic building into its second Italian outpost. This project, set to open by the end of 2028, showcases the brand's unique ability to blend into local cultures while maintaining its signature charm.
A New Chapter for an Old Cinema
The chosen location, the former Cinema Arti, holds a special place in the hearts of locals. Built in the 1930s by architect Mario Cereghini, this rationalist complex has witnessed a fascinating evolution. From its initial construction to its wartime damage and subsequent rebirth as a beloved children's cinema, the building's story is a testament to resilience and adaptation.
Six Levels of Soho House Magic
Soho House Milan will span six floors, offering a diverse range of experiences. Members can look forward to exclusive club spaces, over 50 bedrooms, dedicated work areas, social hubs, wellness facilities, and a gym. But the real showstopper is the rooftop terrace with a swimming pool, providing a unique vantage point to take in the vibrant Milanese skyline.
A Fusion of International and Local Flavors
The interiors will strike a delicate balance between Soho House's familiar residential vibe and Milan's distinct cultural identity. Furniture and accessories from Soho Home will be seamlessly integrated with locally sourced materials and culinary delights, ensuring a truly authentic Milanese experience. This fusion of international and local elements is a hallmark of Soho House's approach to hospitality.
Engaging with Milan Beyond the House
While the construction progresses, Soho House is actively engaging with the city through its Cities Without Houses program. This initiative allows creative professionals based in Milan to access the brand's global network, fostering a sense of community and collaboration. It's a brilliant way to connect with the local creative scene and build anticipation for the upcoming opening.
Preserving History, Embracing Craftsmanship
The renovation of the former Cinema Arti is a delicate dance between preserving the building's rationalist heritage and infusing it with contemporary Italian craftsmanship. The addition of an art collection featuring local artists further cements the club's roots in Milan's creative community. This thoughtful approach to design and history is what sets Soho House apart and ensures its spaces become integral parts of their host cities.
A Deeper Look
What makes this project particularly intriguing is Soho House's ability to adapt and connect with each city it enters. By embracing local cultures and histories, they create spaces that feel uniquely at home. In Milan, the transformation of Cinema Arti into Soho House Milan promises to be a captivating chapter in the brand's global story, offering a blend of luxury, creativity, and a deep respect for the city's rich heritage.
